Digital Product Strategy & Leadership.

Helping organizations consistently measure that they’re building the right thing for the right people at any point in the product’s life cycle.

I’m a Dynamic and results-driven professional seeking a challenging VP or Director role within a forward-thinking product company. Passionate about leveraging strategic insights and market analysis to develop innovative products that meet customer needs and drive business growth. Committed to fostering cross-functional collaboration, enhancing product-market fit, and delivering measurable outcomes that elevate customer experiences and propel organizational success. Eager to contribute visionary leadership and data-driven decision-making to achieve ambitious goals and create lasting impact.

If you’re looking for consulting, need support with a project, or have a role where I might be a good fit

— let’s talk.

About me…

I started my professional career nearly 30 years ago at the advent of the Internet contracting with new ISPs for client development work. Since then, I’ve worked with Internet startups and large enterprise companies, designing and developing software and managing projects and people across diverse business verticals and markets.

Over my decades of experience, digital products and services typically fail because companies don’t build product-led and data-informed teams that prioritize creating continuous conversations with their users. This is partly driven by poor communications, siloing of information and expertise, and not providing product teams autonomy to both identify real problems and solve them.

I specialize in building robust product teams and organizations by hiring and nurturing the right talent, implementing continuous discovery processes, and empowering product teams to gain a deep understanding of their users' needs. I believe in providing teams with the autonomy to align their products with those needs and uncovering and exploring new opportunities.

Key Achievements

  • Developed an inaugural web-based trading and clearing system platform for Wells Fargo Home Mortgage's Capital Markets division in 2005. Migrated the system off legacy applications and spreadsheets, achieving improved operational efficiency.

  • Delivered top-level support in design and construction of a groundbreaking courier route planning system. This system, pioneering near real-time planning for efficient package routes, significantly enhanced logistics efficiency.

  • Guided various organizations through comprehensive digital transformations, advocating for the adoption of agile and lean practices, innovation, and discovery approaches. Resulted in notable improvements in operational success and delivery across multiple projects.

  • Contributed to design, development, and launch of “https://kilter.com”, an e-commerce and search platform catering to BMW/Audi purchasers. Implemented nationwide search capabilities to enhance the user experience.

  • Facilitated NWEA's launch of a testing platform tailored for creating customized academic assessments. Reduced the workload of teachers, making assessments more efficient, and provided content catered to individual learners.

  • Steered innovation within NWEA, facilitating creation of a cutting-edge, interactive SEL (social-emotional learning) platform for students and educators in Tacoma School Districts.

  • Guided a pipeline construction startup through an Innovation Discovery process, conducting thorough research, ideation, and validation for a disruptive technology offering in the midstream pipeline market. Encompassed pipeline planning, contract bidding, and execution.

Select Clients

Recommendations

Areas of Expertise.

As a digital product and services professional, I empower organizations to deliver the right product to the right people.

I bring a wealth of industry experience to grow top-performing teams and drive client and business value. I have a deep empathy for users and team members, which leads me to manage people and careers effectively, building and retaining high-caliber staff and teams.

My strong leadership and practical communication skills provide clear, actionable insights to clients and allow my teams to respond swiftly and work in ambiguous and changing circumstances. Driving consistent results with product teams is an area I excel at through tried and hard-won knowledge gained from creating processes and adopting tools that provide consistent execution, transparency with clients, and flexibility to offer bespoke results where necessary.

Leadership & Management

  • People Management

  • Client Relationship Mgmt.

  • Communication

  • Presentation

  • Engineering Management

  • Program & Project Mgmt.

  • OKRs

  • Innovation Practices

Design

  • Branding & Brand Design

  • Design Systems

  • Visual/UI Design

  • Interaction Design

  • User Experience Design

  • Service Design

  • Customer Journeys

Product Discovery & Delivery

  • User/UX Research

  • Design Thinking

  • Lean Startup

  • Agile & Prod. Life Cycles

  • Analytics & KPIs/Metrics

  • Roadmaps

Software Engineering

  • Technical Strategy

  • Software Development

  • Continuous Integration/Delivery

  • Architecture

  • SaaS / PaaS / IaaS

Relevant & Recent Project
Overviews

I’ve been privileged to be involved in several exciting and challenging projects with many outstanding people. The list below is a key selection of project and product summaries that provide a view into my approach and philosophy around product discovery, design, and development, along with how I collaborate with peers, interact with clients and stakeholders, and grow and manage teams of amazing people to deliver success.

2021-22 | AT&T
Democratizing Data

Identifying, and concepting a product and strategy for democratizing data science, AI/ML across AT&T’s non-technical organizations.

2022 | Equifax UK
Data Passport

Explore a visionary product concept for Equifax UK and determine if there was good product-market fit; and if so, which market(s) should be targeted.

2021-2023 | NWEA
Tailored Student Assessments

We partnered with NWEA to build a learning platform to create tailored academic assessments for students pre-K-12.

2022-2023 | NWEA + Tacoma Public Schools
Rethinking Social-Emotional Learning

NWEA needed help envisioning an educational platform incorporating Social and Emotional Learning (SEL), in a partnership with the Tacoma School District in the state of Washington.

2020-2021 | iMercata
Pipeline Data & Marketplace

Partnered with iMercatus to design and develop a marketplace that simplifies the initiation, management, construction, and maintenance of pipeline builds.

2022-2024 | Humming Heads (Japan)
Japan to US Market Evaluation

We engaged with Humming Heads, a Japanese Data Loss Prevention (DLP) software company, to help them assess their core product to build confidence in a successful future US market launch and determine actionable next steps.

2022 | Equifax UK
Voice of the Customer

Equifax UK was suffering from poor product adoption and was losing market share to the competition. We worked directly with Equifax UK’s Tier 1 Credit and Lending Customers to gain a deep understanding of their needs, burdens, and challenges using Equifax products.